Advertising and Sponsorship Guidance
Advertising and sponsorship are important to us in helping us to provide value for our users. These guidelines are to ensure we do business in keeping with The Life Science Feed values.
Our users and customers rely on us to be trustworthy, independent and to have integrity. Our approach to advertising and sponsorship supports that expectation. We do not allow advertising or sponsorship to influence editorial decisions, and all decisions about what advertising to take and what content to publish are made independently of considerations of the other.
Index
1. Our approach
- We accept advertising for products and services that are of interest to users in their personal as well as their professional lives. We accept advertising and sponsorship from competitors.
- We accept various forms of advertising from organisations to advertise products, events or services.
- Advertisements and sponsorship must be legal, decent and truthful and comply with the relevant laws, regulations and industry codes for the geographic area in which they appear.
- If environmental claims are made then these should be in keeping with the Green Claim code of the UK government.
- We do NOT accept advertising or sponsorship that meets the following criteria:
- From the tobacco industry for tobacco products, vaping products, or products and services from tobacco companies, their wholly owned foundations or owned subsidiaries;
- Advertising breast milk substitutes;
- From companies that produce or fund fossil fuels;
- From gambling or betting companies;
- From the arms industry.
- Advertising and sponsorship are subject to editorial oversight. We reserve the right to accept and reject advertising and sponsorship proposals.
2. Advertisement display
- Our users need to be able to immediately distinguish between advertising and editorial content;
- Sponsored content must be clearly identifiable;
- Advertising and sponsorship should be delivered in context;
- The nature of any commercial relationship must be transparent to our users;
- Surreptitious or subliminal advertising is not allowed;
- Online advertising or sponsorship must not impede users’ access to editorial content.
3. Podcast and video advertising
- We accept pre-roll, mid-roll and post-roll placements in our podcast episodes, end screen placements in the video editions, and sponsorship of a complete series.
- Our episode voices are synthetic. Our podcasts are presented by AI voices under human editorial direction, consistent with the AI disclosure we apply across the publication. Any advertisement read within an episode is therefore also delivered in a synthetic voice, and advertisers are told this before booking. We do not present a synthetic read as a human endorsement.
- Every advertisement in an episode is announced as advertising or sponsorship at the point it appears. It is never blended into the discussion.
- Mid-roll placements are positioned at a chapter transition. We do not interrupt a clinical discussion mid-argument to insert an advertisement.
- Sponsors of a series have no influence over which topics are chosen, which evidence is discussed, or the conclusions drawn.
4. Sponsored content
- Sponsored articles and sponsored reports are labelled as such wherever they appear, including in listings, search results and social distribution.
- Sponsors may review sponsored content for factual accuracy about their own products. They do not approve or amend editorial conclusions.
- Sponsored content follows the same sourcing standard as our editorial: claims are referenced to the published evidence.
- Sponsored content is not eligible to be presented as independent editorial coverage, and is excluded from our news feeds where those feeds are represented as independent.
5. Booking, quotes and creative review
- Quotes are issued with a reference code and are valid for 30 days from the date of issue. Placements are subject to availability at the time of booking.
- All creative is reviewed against this policy before it runs. We reserve the right to decline creative that does not meet it, including after a booking is confirmed.
- Display creative is served via Google Ad Manager and must meet the file size and dimension specifications published on our advertising page.
- Details submitted when requesting a quote are used to prepare that quote and to contact you about it, and are handled in line with our privacy policy.
This policy is maintained by TheLifeScienceFeed, a publication of Grá & Mawi Media Co. • For queries: info@thelifesciencefeed.com • Last updated: July 2026
